Paid Media Specialist
Rain
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See open jobs at Rain.See open jobs similar to "Paid Media Specialist" Paradigm.Marketing & Communications
Cape Town, South Africa
Posted on Jul 4, 2024
Responsibilities
The ideal candidate will have a wealth of experience that they can share in managing paid media campaigns across Google platforms, Meta (including Facebook and Instagram), TikTok. Key Responsibilities:
The ideal candidate will have a wealth of experience that they can share in managing paid media campaigns across Google platforms, Meta (including Facebook and Instagram), TikTok. Key Responsibilities:
- Campaign Management: Strategies, execute, and refine paid media campaigns across Google platforms (Google Ads, Display Network, YouTube), Microsoft Bing, Meta (Facebook, Instagram) and aligning with KPIs and objectives.
- Tracking and Analytics: Set up tracking mechanisms and utilise analytics tools to monitor campaign performance, analyse data, and provide actionable insights for optimisation.
- E-commerce and Lead Generation: Apply your expertise in paid media to drive results for E-commerce businesses and lead generation campaigns, focusing on increasing revenue and leads.
- Paid Media Strategy: Develop comprehensive paid media strategies tailored to specific business goals, target audiences, and market dynamics.
- Campaign Building: Create and manage campaign structures, ad sets, and ad creatives, optimising targeting, bidding, and ad placements for maximum effectiveness.
- Performance Optimisation: Continuously monitor campaign performance, conduct A/B testing, and implement optimisation tactics to improve ROI and achieve campaign objectives.
- Budget Management: Effectively manage campaign budgets, allocating resources to high-performing channels and adjusting spend based on performance metrics.
- Reporting and Insights: Generate regular reports on campaign performance, delivering actionable insights and recommendations for future optimisations.
- Bachelor's degree in Marketing, Advertising, Business, or related field preferred.
- 3-5 years of experience in paid media management, with a strong emphasis on Meta and Google platforms.
- Proficiency in campaign setup, optimisation, and reporting within Meta Ads Manager and Google Ads.
- Experience in E-commerce and lead generation campaigns, with a proven track record of delivering results in these areas.
- Strong analytical skills, with the ability to interpret data and make data-driven decisions.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Detail-oriented, with strong organisational and time management abilities.
- Knowledge of industry best practices, emerging trends, and technologies in paid media.
- MS Office – proficiency in Excel, PowerPoint, Word
- Familiarity with GTM would be advantageous
- Experience with Google Analytics
This job is no longer accepting applications
See open jobs at Rain.See open jobs similar to "Paid Media Specialist" Paradigm.