Senior Field Marketing Manager - APAC



Marketing & Communications
Posted on Monday, July 1, 2024

Vibrant storytellers and Chainalysis evangelists, our Marketing team leverages cutting-edge research, real customer success stories and the infinite possibilities in-between to drive expansion around the world. We’re the connectors and facilitators for key-players in the cryptocurrency industry.

The Field Marketing Manager will partner with our regional sales leader to build and execute the complete field marketing and demand gen plan for our ASEAN, Japan and ANZ markets. This person will collaborate with our global marketing team, our Korean field marketing manager, and will manage product launches, events, and demand generation campaigns across the government and private sector spaces. We measure success by pipeline development and acceleration, lead generation, and sales success.

In this role, you’ll:

  • Collaborate closely with the sales team to achieve customer acquisition and sales bookings targets

  • Create a localized field marketing strategy that reliably produces leads and builds pipeline for ASEAN region, Japan, and Australia

  • Create customised marketing strategies for target accounts, and monitor and measure the effectiveness of ABM initiatives.

  • Develop an understanding of the cryptocurrency ecosystem and our customers, and leverage that to create local market messaging

  • Develop a partnership with regional leadership and work collaboratively with the rest of the product, demand gen, and field marketing teams

  • Understand what activities are meaningful to the business and appropriately prioritize requests from sales and other stakeholders

  • Help communicate the overall global marketing strategy to APAC stakeholders

We’re looking for candidates who:

  • Experience in B2B Field Marketing and Demand Generation for a technology or SaaS company

  • Are masterful at managing competing deadlines, measuring and drawing insights from KPI’s, and have an exceptional attention to detail

  • Have worked with Law Enforcement, Defense or Financial Regulatory Agencies

  • Have experience working with Compliance, AML and KYC in the Financial sector

  • Are fluent in spoken and written English

Nice to have experience:

  • Fluency in Japanese language.

  • Have an interest in Cryptocurrency or blockchain technologies

  • Experience working within Salesforce CRM

  • Strong command of Google Suite Products

About Chainalysis

Blockchain technology is powering a growing wave of innovation. Businesses and governments around the world are using blockchains to make banking more efficient, connect with their customers, and investigate criminal cases. As adoption of blockchain technology grows, more and more organizations seek access to all this ecosystem has to offer. That’s where Chainalysis comes in. We provide complete knowledge of what’s happening on blockchains through our data, services, and solutions. With Chainalysis, organizations can navigate blockchains safely and with confidence.

You belong here.

At Chainalysis, we believe that diversity of experience and thought makes us stronger. With both customers and employees around the world, we are committed to ensuring our team reflects the unique communities around us. Some of the ways we’re ensuring we keep learning are an internal Diversity Committee, Days of Reflection throughout the year including International Women’s Day, Harvey Milk Day, World Humanitarian Day, and UN International Migrants Day, and a commitment to continue revisiting and reevaluating our diversity culture.

We encourage applicants across any race, ethnicity, gender/gender expression, age, spirituality, ability, experience and more. If you need any accommodations to make our interview process more accessible to you due to a disability, don't hesitate to let us know. You can learn more here. We can’t wait to meet you.