Content Marketing Lead



Marketing & Communications
Posted on Saturday, March 16, 2024

Working At Bitso

We are a diverse team that takes pride in understanding the perspectives of others. We fully embrace working remotely and we are eager to act, improve and accelerate progress inside and outside of our organization.

To drive revolutionary changes in society and make crypto useful, we delight our customers with world-class products, deep care, and intentional empathy.

Your Purpose

Crypto is an exciting and revolutionary, ever-evolving industry. Bitso is a leading and amazing product for customers to invest in crypto. Your mission will be to help educate new and existing customers about crypto and Bitso. You’ll be part of a team that creates and executes the strategy for all the content coming from the Marketing team.

Reports To

Head of Content and Creative Strategy.

Who You Are

  • Proven English fluency.
  • Crypto/investment knowledge: Being passionate or having experience in the industry is a big plus. Knowing about investment products and investment terms also very nice to have.
  • Content Creation: This involves writing well-structured and engaging content that resonates with the target audience. It also includes creating visuals like infographics and videos.
  • SEO Knowledge: Understanding search engine optimization techniques is essential for creating content that ranks well in search engine results, driving organic traffic to the website.
  • Research Skills: Content marketers need to be able to research industry trends, understand customer needs, and stay updated on SEO best practices.
  • Social Media Savvy: Knowledge of different social media platforms and how to engage audiences on them. This includes understanding the type of content that works best on each platform.
  • Data Analysis: The ability to analyze data to gauge the success of content marketing strategies is important. This includes using tools like Google Analytics to track website traffic, user engagement, and conversion rates.
  • Project Management: Managing multiple projects at once, meeting deadlines, and coordinating with other team members are common tasks for a content marketer.
  • Creativity: Coming up with new ideas for engaging content requires a creative mindset.
  • Understanding of Marketing Strategies: A good content marketer understands the basics of marketing strategies and how content fits into the bigger picture of brand promotion and sales.
  • Communication Skills: Excellent written and verbal communication skills are essential for creating compelling content and collaborating with team members.
  • Technical Proficiency: Familiarity with content management systems (like WordPress), graphic design software (like Adobe Creative Suite), and productivity tools (like Google Workspace) can be necessary in this role.

What You Will Do

  • Be up to date on the latest news and trends of the crypto industry.
  • Help shape the company’s Content Marketing strategy and execute it.
  • Understand the gap of education that customers have to fulfill them with meaningful content.
  • Create content one-pagers.
  • Brief and review work from external agencies and internal creative department.
  • Own the content implementation from end-to-end.
  • Have meetings and interact with internal and external stakeholders representing the Content team.
  • Take actions based on data insights and results to reach KPIs.

Research in Diversity, Equity, and Inclusion suggests that individuals may hesitate to apply for jobs if they do not meet all the listed criteria. At Bitso, we value diversity and your unique strengths could be just what we're looking for. If this role excites you but you don't match every point in the description, we still want to hear from you.



Who We Are

With over 7 million users, Bitso is the leading cryptocurrency platform in Latin America. We are developing the cryptocurrency ecosystem in the region and enabling financial inclusion. We believe crypto is the future of finance, and we’re committed to making it useful by providing equal access to safe and intuitive financial products.

We are here to make a lasting impact on our customer’s lives and we do so by embracing our core values:

  • Be Human: we delight our customers through great products, deep care and true empathy. We are humble and we take pride in understanding the views of others to help us see the full picture.
  • Drive Change: we're fearless pioneers committed to unlocking the crypto revolution for humanity. We move fast, take risks and work together to drive lasting impact.
  • Choose Bold Honesty: we seek the truth, especially when it’s uncomfortable, in our teams, products and business reality because that will uncover where we need to focus.
  • Be An Owner: our sense of urgency makes us have a bias towards action, where we prioritize exceptionally and are wise in allocating our time to ensure we always deliver creative and innovative results.

Learn more about our culture and values.

Compensation & Benefits

At Bitso, you are taking the front seat on the edge of crypto innovation, creating the next generation of crypto-powered products.

So for those willing to commit, adapt and pioneer the most important change of the century we offer:

  • Me Time program, including unlimited paid time off.
  • Remote-first work environment.
  • Employee Stock Option program.
  • Zero trading fees through our Bitso app.
  • Extended Family Leave policy: all birthing parents, non-birthing parents and adopting parents are eligible for a 4-months leave.
  • Premium health, dental and life insurances in Mexico, Brazil and Argentina.
  • Volunteering days.
  • Monthly stipend for gym memberships, relaxation activities, sports equipment, cooking classes, books, entertainment and more.

Want to leave an undoubtedly legacy with us? Fasten your seatbelt and join this spaceship, where you will find exponential growth and the opportunity to thrive!

  • These are the applicable requisites, although equivalent competencies in any of the above will also be considered.
  • This role is expected to work remotely.
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